Friday 29 April 2011

Logo development

I started off confidently, using the name 'remedy', but changed it quite early on during the development because I feel I thought of something better; 'me'.

I came up with the idea of being able to use the name of the drink within a sentence, eg. detox 'me', cool 'me'. I thought this could be played upon along other potential products, so it could be really quite effective.













Wednesday 6 April 2011

Teabag diary

Day 3 - 06/04/11

So the meeting with the guys behind the Topshop brief should have been at 11am, but they didn't turn up. I overheard a phone call to them, and it turned out we were supposed to meet them at their studio! Made me about 10 times more nervous, boo!

Tuesday 5 April 2011

Teabag diary

Day 2 - 05/04/11

Today I had a meeting with a couple of the Teabag guys about a job for Topshop. They basically briefed me regarding what they had to do; which was to produce a DVD for the retailers to show them what's ''in'' for the Autumn/Winter collection. The DVD would contain animation alongside all the DVD menu requirements.

The task at hand was to look at the mood-board the Topshop guys had put together, showing us what kind of styles and colours that would appear in the collection, along with a few of their ideas.

I started off by scribbling things down on paper, just to get me in the flow of things.


From what I'd come out with, a few ideas were chosen which I'd then have to develop further; cracked/shattered glass, magic box and rubix cube.

The feedback from the meeting was really helpful. I'm happy my ideas seemed to have gone down reasonably well too, so it gave me a bit of a confidence boost, and it made me think a little more 'out of the box', so to speak.


I was told we were going to be having a meeting with a couple of people behind this brief on Wednesday (tomorrow!), and pitch our ideas to them, so that made me a little a lot nervous! Seen as my drawings are atrocious, I didn't particularly want to show them off, so I made a PDF displaying all my thoughts and ideas.


Monday 4 April 2011

Teabag diary

Day 1 continued...

My next task was Ok Karaoke, Queen.

Again, I was given a word document containing all the information that needed to be on the flyer.

I found it a little more challenging, because there was a lot more text and the colours needed to be kept to a minimal.













I created a silhouette of Queen in Illustrator, because it's a well known and very obvious as to what it illustrates. His figure was emphasised on the word document as well, so it was a fairly obvious decision to go with it.
Again, the type needed to be the same as what they use on Ok Karaoke's website, and needed to be left aligned.


Teabag diary

Day 1 - 04/04/11

I got to the studio a little early, and make myself comfy at the desk I'd be sitting at for the week.

I was given the job of creating flyers for Ok Karaoke's theme nights, Tiki and Queen. I was given all
the information in a word document, and given some images that had already been vectored.
First up, Tiki night!













My job was to use type and layout skills to put together all of this information into a an eye catching piece of promotional work.

As well as the vector images, I was given the typeface Ok Karaoke uses in their website and on all of their other flyers.












The flyer I was putting together needed to look as though it belonged to Ok Karaoke. I was shown a few examples of existing flyers, to give me an idea. It needed to follow the same kind of style, so the type needed to be left aligned, with a big title.









Rick, who was in charge of this job, took a couple of the few variations I'd put together. They will be sent to Ok Karaoke, and hopefully won't be sent back!!! Fingers crossed..

Sunday 3 April 2011

Teabag Studios

I'm returning to Teabag Studios tomorrow, though this time I'll be spending one whole lovely week! I'll be making the most of my time there by lending an assisting hand to anyone who needs it, and by gathering information/research for my contextual book.
I'll keep some kind of online diary to document what I get up to.

Friday 1 April 2011

In context

It's important to see work produced in context. I think these posters work well. They're bold and eye-catching, and pull the viewer in to read more about what they're about.

Roast sugars

Since my trip to various coffee shop and seeing all the little bits and pieces they have extra to offer, I decided to make up some sugar packaging.