Thursday, 2 June 2011
Presentation boards
Here are the presentation boards for the 6 briefs: Identities, Me, Nom, Roast, Stanley Kubrick and Stem.
Evaluation
Well the end is here and I am to hand in for the final time. I have mixed feelings, I'm not going to lie. I'm proud with what I have achieved but I know I could have done more and pushed myself further.
I enjoyed the briefs I worked to, though I'm disappointed to say I'm not proud of everything I produced, and I wish I could go back and revisit them to improve. I don't for one second think that anything I done was a waste of time, because I've learnt something from everything. I feel as though I have been a little slower when it came to finding out what I enjoy doing and what I should specialise in. It turns out what I thought I enjoyed and was reasonably good at, isn't in fact the case. Type and layout for example, I love it. I find the grid system amazing, and so interesting, and I always keep to one when working. Composition and layout, I find beautiful and is so versatile, it's very clever. Though I have all this passion for these practices, I find it very difficult to use them. It's a little annoying, but I think I need to stop pushing and take it as a learning curve. I wish I had this knowledge back before I tried using them.
On the other end of the spectrum, I've found out I really enjoy packaging. I found realising this a little strange, since I'd had a few bad experiences with past packaging briefs. I think since seeing other people's work and generally being more aware, my mind's been more open and I've realised there's much more than just making a standard cube out of printer paper. I've been introduced to a lot of fascinating things through the past year and a bit, and I can now say that it is something I can see myself expanding on.
I'm a little disappointed that I haven't been very adventurous when it came to stock. Again, since seeing people's work in the last year and taking note of the kind of stock they've been using, I've now become a little more diverse with my paper choices. It's really hard for me to admit, since I love paper and own so many different kinds. This is something else I know will grow, and I'm very excited to see what else I can come up with.
Ever since the start, I've been very self conscious of my work. I tend to panic when someone comes close, and though I know criticism is a good thing, I hate the thought of my work not being 'liked' or 'successful'. Since obtaining an online presence on Behance, I've grown to be a little more confident. I've gained a lot of appreciations from people which enhances my enthusiasm for my work, and I'm proud to say I've been asked to have my work published in a few books. It's definitely a step in the right direction for me to being completely comfortable with me showing anyone my work.
My blog has played a big part in terms of giving me a bit more confidence when it comes to showing people my work. Even though it's accessible by anyone, I think in a way I don't mind putting any work up because I can't see people's reactions - that's what I don't like to see.
In more or less every evaluation I've written there's been mention of how my time management could do with improvement. I still stand by this, though I think it's definitely seen improvements. I've been quite organised with my work. I've put folders to good use and are full of action plans, time tables and I often found myself writing to-do lists. They've really come in handy.
The course really has pushed me and my boundaries. It's made me a lot more independent on a personal level as well as a designer. I could quite happily email, phone or visit a working designer which is something I'm very proud to say. I'm generally a very quiet person, especially when it comes to meeting new people.
The experience and knowledge I have gained through the visiting professionals and my placements has really made me realise how the industry works, and how beneficial this course has been.
I think I've stuck to what my statement of intent says, 'Type driven corporate identities, creating print based promotional and advertisement material.'.
Wednesday, 1 June 2011
Portfolio
I'm very happy (for once) with what I've included in my portfolio. I feel as though there's quite a lot in it, but most of them belong to the one project I'm most proud of.
Kubrick boards
I've just printed my Stanley Kubrick presentation boards. They look awful, but I can't afford to get them re-printed, so apologies for that. I wasn't able to book any photography equipment to get good photographs of the work, so that was a massive let down and I'm annoyed at that.
On the up hand though, the work's there, so there we go. (presentation boards can be found in the link 'OUGD303DP Presentation Boards)
Monday, 30 May 2011
Array of photos
I've taken a fair few photos of the Stanley Kubrick work. I wish I had access to proper photography equipment, alas, I did not and had to make do with natural light and the studio tent.
Sunday, 29 May 2011
New nom photography
Ticket holders
A bit late, but I decided to make up some quick ticket holders. I thought it would look a bit more like a big event like that, rather than just a loose ticket floating around.
This is just a rough I made, but they're generally going to look like this. I'll be using black stock, to go with the theme of the rest of the promotional work.
Saturday, 28 May 2011
Final stem
Friday, 27 May 2011
Me new labels
I revisited project 'me'. I didn't feel as though the labels on the water bottles done and justice for their purpose.
I bit the bullet and bought the bottles I originally envisaged using. I didn't realise when I bought them, that the glass was dark, so I was a little disappointed. I decided to go ahead and use them still, and to be honest, I actually think the darkness works in my favour. They look a lot more medicinal, and though they're there for a purpose, which they are. They definitely work a lot better than the boring water bottles.
I felt as though the original labels were not only boring, but very unoriginal. I didn't put much thought into them. I know I wanted to keep the label quite minimal and to the point, so I think my problem was that I had too much of a label and it just kind of dragged and looked boring.
The new labels are minimal and too the point. It clearly explains what the remedy is for. The tags around the necks of the bottles communicate the ingredients that can be found in each bottle, in more detail. I thought it's something nice to have. The customer will feel like they're getting something a little extra, as well as the remedy, so this small addition could potentially create a few more sales!
Something else that might be worth mentioning, is the colour of the labels on the front of the bottles. I was leaning more towards the full coloured ones, as displayed in a previous post. After testing them out with the neck tags, it all looked too busy and colourful. I felt inverting the colours would be best, and definitely works a lot better.
Long labels
I'm pretty happy with how the new labels have turned out. As you can see from the picture, they were all originally made to be tall, but I've decided to chop them up a little to the size of the green one in the middle at the bottom. After trying them out on the bottles, they looked a little strange, and not how I thought they'd be! I'm happy to make them all smaller. It kind of makes them a little more special in a way, I feel.
I tried adapting the original labels in an attempt to improve. I thought maybe inverting the background colour to the colour of the each labelled logo would be a nice touch, but I still think it fails as a label. For something that I want so minimal, it just doesn't work in this format.
Here are the newest additions to the 'me' label development. These will make up tags that will hang around the neck of the bottles. On screen they look quite interesting, so I'm hoping they work once printed! Fingers crossed!
Lavly
I thought these are a nice little set. I'm assuming they're part of a whole anyway.
I really like the tubs . They're tall enough to enable some kind of label to sit nicely, as well as having the potential to lay on top of the lid.
Soap?
I'm going to expand the stem collection, and cover other products can be found within the brand name.
I thought to start it off, I'd look into create soap boxes.
I've been trying to come up with an appropriate size for the boxes to be. I don't think they should be too big, but then again, not too small.
A quick mock up here, I used the same measurements for each side of the box. I didn't realise at the time that two facing sides had to be smaller!
Smelly sets
I love this packaging. I'm loving patterns right now, and I'm enjoying creating them, so this really appeals to me. It's nice to be able to see this in its range. It's inspiring me.
I found this image online, and it's just screaming ideas to me as to how I can extend the range of products and sizes within the products. Hotels for example, provide small free soaps and gels. Perhaps I could look into this a little more and see if 'stem' fits into this idea?
I thought of this after thinking about the samples hotels supply. It might be a nice idea to supply a tester for a certain product within the 'stem' range. Something that could potentially be sent out in the post when someone signs up to promotional offers, or something that could be handed out within certain shops. It's a strong idea that could work.
Thursday, 26 May 2011
Altered
I've been working on getting some nice little illustrations ready to apply to the stickers. Like I mentioned before, they look ok, but really quite bare. It's something I really enjoyed doing with my biscuit brief, so I thought I'd have another go at it.
A few are a little difficult to see because I've dropped the opacity down a little as I wanted them to be quite subtle. Still though, I think they look a lot better than before, and I'm looking forward to seeing what they look like once printed!
The patterns were originally going to be placed on the coloured part of the sticker, but I had difficulty budging the white border around the drawings. I think in the long run, having the pattern on the white part works better. They may have been a bit of a distraction from the type. Nevertheless, I'm happy with where the pattern is now anyway.
Tuesday, 24 May 2011
Design Context Publication
I'm pretty over the moon with my design context book! It's a major relief too, I'll admit.
There's a few bits I've noticed that aren't quite right, but nothing can be done about that now, so I'll take the time to document them instead.
I took so much time looking over it, making sure everything was right, alas, everything was not!
I'm happy the pages printed correctly. That was probably something I was most worried about going wrong, and something I looked over a thousand times.
I somehow managed to fail spotting a ''typo''. Not a misspelling, but a missed space between one of the headings. Gutted.
There seems to be a few sporadic marks, that must have come from the printer. But annoyed about that, but what can you do!
Overall, I'm absolutely chuffed to bits.
Monday, 23 May 2011
Final crit feedback
Today felt like any other crit, just spread out over a long period of time! Nevertheless, it was helpful, just like they usually are, and it was interesting to hear people's feedback. It was a little confidence boost too, so that was nice.
I got some really helpful feedback, explaining how I can push my work to cover specific areas.
Here are the feedback forms people in my group filled out for me. Cheers guys!
Heme
Eye catching designs! Really nice! The designs make up a lovely set and are easily adaptable to various formats.
Sunday, 22 May 2011
Candles?
I'm aware this isn't a bathing product, but I had to include it anyway..
I've come across this candle and I'm loving the background patterns! Like I keep saying in my posts, they're so simple and easily adaptable to suit flavours etc.
I like how the logo has been placed on a background colour so it can easily be seen on the patterns. It's a great idea, and something I'll probably use at some point. Very nice indeed.
Flower sketches
After printing out my initial stickers, it came to my attention that it was gasping for something else as it looked very bare and minimal.
I've drawn the flowers each cream will smell of, and will use them somehow within my artwork.
I've never been happy with anything I draw, but I've found out I love this kind of rough illustration.
I'm very excited to get in scanned in and get working with it.
Friday, 20 May 2011
Stem Creams
Just a few quick mock-ups of some labels I'm working on for scented body cream. Still very work in progress.
I do like these, but they feel very bare. I need to work on the type, and I think I'm going to have a go at some illustrations to use.
I will take into account the base of the tub, and design that too.
Buttermilk Barn
This looks like it's a sticker, it's really nice! Very cute-looking and innocent. Depending on what the range looks like, it looks as though it'd be targeted towards a youngish audience.
It gives off a very barn-ish kind of feel which makes it a lot more interesting than it should be, so it's nice to have that little extra. I'm not entirely sure whether the country background look is a photo, or whether it's the kind of stock, either way, it looks very whole.
Thursday, 19 May 2011
Brands: I'll Be There For You
Well, I've somehow managed to finish my design context book! :D I'm now in the final process of waiting for it to be delivered, which should be in 3-4 days. So I'll get some photographs up of it once I've received it! For now, here's a PDF for your pleasure.
Wednesday, 18 May 2011
Stem
I'm working on designing labels for tubs of body cream. I've come up with the name 'stem', because the creams will come in a variety of flowery scents. I thought the name was not only appropriate, but catchy and just worked nicely.
I've been trying to design the logo. From what I've seen, looking at existing body creams, the logos have been extremely simple and bold.
(logo sketches)
Tuesday, 17 May 2011
Existing
Since looking at existing body creams, I can see the layout is very clean and simple...hurrah!
There's minimal type, and simple imagery, followed by a bold, clear logo.
It's nice to see the range of products that are available within the one scent. I will take this on board when designing, to ensure the artwork works alongside a variety of products.
Friday, 13 May 2011
Roast leaflet
I've been working on putting a small leaflet together for roast, to show what they have to offer.
I also thought it would be a good idea to introduce the typeface I designed, after making the logo. Since having a play with it, I came to the conclusion that it's too illegible, so wouldn't work. Perhaps it could be used some other way. Either way, it's still a typeface that will have the potential for something!
The leaflet will be a concertina, consisting of 5 folds. This would give me more than enough space to work with.
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