01, 02, 03

Something I came across earlier was the idea of using a label to cover the entire bottle.

These work a lot better than the previous examples I found. They're attractive and simple.

The image used is very subtle which gives it a nice finishing touch.

Looking at them closer actually, they're a little similar to my idea of remedy drinks. They each have their unique 'aid' for specific problems. Hmm..

Vitamin water

I like the look of these, but I don't really understand the idea behind the coloured patterns.... am I being thick?

It's a nice idea to create patterns, and sometimes very effective, but these I just don't get.

Pear'd

Interesting concept! Pear is obviously the overarching idea, and it's been exploited to the max. The pear-shaped bottles are inspiring, though of course something like this would only work if everything to do with the 'pear', or whatever the main ''subject'' was. Here, the name of the drink is 'pair'd', and it works.

You can almost taste the drink just by looking at the shape of the bottle!

Bottle art

I love the idea of being able to see through the label, somehow. It puts more of an emphasis on the drink and it's colour, taste, and overall feel.

These are just absolutely gorgeous and incredibly clever. They will easily catch the eye of a passer by, so that's something to take on board.

The simplicity is unreal, it's stunning.

I find these incredibly fascinating, though it's not something I'd go for. It feels like these are more for show than anything else.

The idea of completely covering the entire bottle is something to think about. It could work... who knows!

Very very bright!

These look like they'd be targeted towards a younger audience because of the brightness and the crazy type.

I feel as though some work whereas a few don't seem to sit well. It's all a bit too cartoon-like for my liking.

Too long?

Strangely enough, I kind of like the bottle shape here. I don't think something as extreme as this would be appropriate for my work, but along these lines would be good.

The simplicity is again, something I like, though I think these could be a little more exciting. It just seems a little bland, and that's how I'd image the drinks to taste if I'm honest!

Sip

These are absolutely gorgeous. They're incredibly simple and adaptable which really appeals to me. The colours are all really appropriate to the flavour of the drinks which is lovely.

I'm not completely sure about the overlapping of the smaller type on image though. It's hard to see because it's a small image, but from what I can see I'm not a fan. Perhaps there's another way to go about it, however, this is how it's been designed so I can't really argue! It's just something I don't think I'd do.

A label story

I thought these were interesting. I like how the labels tell a story, almost. It's inventive and can be adapted easily to fit any particular style and story. I like this idea.

Existing labels

I absolutely love these mojo labels. They're so funky, fresh and represent the drink well.

The labels can be adapted nicely, to fit the feel of the drink.

The shape is lovely too. Very tall and thin, which I guess also represents what the drink stands for: health. That's something I didn't think of, so I'll keep that in mind.

These labels bring back memories from a collaborative brief I worked on!

The labels really show just how 'feel good' the drinks are. They're very fun and fresh-looking.

Again, the bottles are really nice. I like the lid. They don't look like they take an awful amount of effort to unscrew and screw on which I think contributes to the ease of the drink.

I like how the little men in the labels have been embossed in the glass bottle, it's a nice touch.