"Air Jordan", "Bo Knows".
Founded in January 1964 as Blue Ribbon Sports, Nike 1978.
Nike > major publicly traded sportswear and equipment supplier based in US.
-Nike is positioned as a premium-brand, selling well-designed and expensive products.
-Promotes products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams.
-First products > track running shoes > shoes, jerseys, shorts, baselayers (track and field, baseball, ice hockey, tennis, association football, lacrosse, basketball and cricket.
ADIDAS > German sports apparel manufacturer
-Produces footwear, bags, shirts, watches, eyewear and other sports and clothing-related goods
-Largest sportswear manufacturer in Europe and second biggest sportswear manufacturer in the world, after its American rival Nike.
-Features three stripes (parallel bars)
TOPSHOP > British clothes retailer
-Stores in over 20 countries
-Women's clothing and fashion accessories
-Topman (spin-off brand to cater for male customers)
-Designers released lines > Kate Moss, Stella Vine: T-shirts, vest tops, t-shirt dresses, labels designed in pink glitter
-Topshop Oxford street is the world's largest fashion store
BURTON > Large UK high-street clothing retailer
-Founded in 1903
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