It seems the new Gap logo has left a big gap when it comes to the clothing store's rebranding effort.
The black text on a white background next to a little blue box has missed the mark in the books of branding experts across the country.
Most people found out about the new look by visiting the clothing store's website Gap.com , without any publicity surrounding the switch in logos.
According to Gawker.com , the harshest criticism was that going from the iconic white text on a blue background amounted to something "a child created using a clip-art gallery."
But, after all the criticism Gap released a statement on itsFacebook fan page: "Thanks for everyone"s input on the new logo! We've had the same logo for 20 plus years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."
Then, this created an even bigger uproar from Facebook fans, writing responses on their wall: "Asking people to work for free is WRONG! Shame on you, Gap! Shame!"
And another disappointed customer told the company: "The original version was a timeless design that truly represented the classic style of the Gap."
But another group of designers at ISO50/S has decided to band together to come up with a better logo for the Gap, with a gap redesign contest.
The president of Gap, North America, Marka Hansen wrote a blog on The Huffington Post explaining the reason behind the logo change and expressing her gratitude for the shared feedback.
"We'll explain specifics on how everyone can share designs in a few days," she wrote Thursday evening. "Thank you to everyone who has already shared feedback. I'm excited about continuing the conversation and believe passionately in where we're taking our brand."
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