Wednesday, 9 March 2011

Contextual book > ideas

Eco friendly - type - advertisements - packaging
Type
Type and image
Branding and identities

[Typographic branding]
[Personal branding]
[Company/retail branding]


*Corporate identities
*Visual interpretation
*Visual signature

Who do I want to design for?

Categorise > companies? [food] [travel] [fashion] > What do I like?

Chapters > consumerism > age/income?

Difference between logos eg: Coffee > Poor quality vs good quality
-Look at differences between advertisements
-Packaging differences
-Consumers?


My work's very organic... potential focus point? (Organic/eco friendly brands vs high street brands)

No comments:

Post a Comment