I like how these incorporate an images alongside the type. I think the image needs to be extremely appropriate to be used within the logo. I'm not overly keen on the Ferns and Flowers logo. It seems as though a bunch of flowers have been plopped next to the company name.
I find how colour has been used in this. It looks very modern and clean. It's something that I can take into account when designing the identity for a new florists.
I don't like how the gift experts has been included in this identity. To me, it doesn't look right. The Interflora has been so nicely designed, it seems a shame to whack a bit of handwriting below it.
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